Our Approach
Advice defined by how we are structured, not what we sell.
Our structure reduces the conflicts that compromise most financial advice, and our process turns that independence into a repeatable discipline. Here is what guides the recommendations we make and how we put it to work in your portfolio.
What guides us
Four principles behind our recommendations.
Fiduciary standard
Held to a fiduciary standard, obligated to act in our clients' best interest.
Fee-only
We are paid by you, not by commissions or product sales.
Goals-based
Your plan is built around your life, not a benchmark.
Independent
No parent bank and no proprietary products, which helps minimize conflicts of interest.
Our Philosophy
Disciplined, evidence-based, tax-efficient — and built entirely around you.
Wealth management is not about predicting the next move. It is about a repeatable process that gives you the highest probability of reaching what matters most.
Focus on what you can control
We can't control markets. We can control costs, taxes, diversification, and behavior—the levers that actually compound over decades.
Plan before we invest
Your portfolio is an output of your plan, not the other way around. We start with your goals and build the strategy to fund them.
Coordinate the whole picture
Investments, taxes, estate, insurance, and giving are one connected system. We work to align each piece toward the same end.
Rely on our steady hand
The greatest value we add is keeping you disciplined when it's hardest. We are the counsel between you and a costly decision.
Frequently Asked Questions
Questions we are asked most.
Short, direct answers to what prospective clients ask before the first call. If your question is not here, ask it on the call.
Is TAGStone Capital a fiduciary?
Yes. TAGStone Capital, Inc. is a registered investment adviser and acts as a fiduciary to its clients at all times, which means we are required to put your interests ahead of our own. We do not sell products, earn commissions, or receive compensation from fund companies. Our only compensation comes directly from the clients we advise.
Is TAGStone fee-only, and how are you paid?
TAGStone is fee-only. We are paid solely by our clients, through an advisory fee based on the assets we manage, billed quarterly. We receive no commissions, no revenue sharing, no referral fees from product providers, and no compensation of any kind from third parties.
What is your account minimum?
TAGStone has set a minimum account size of $1,000,000 and a minimum annual fee of $10,000, and in some circumstances we deviate from that. Accounts held by family members and related entities can be combined to meet it. If you are near the minimum, or expect a liquidity event that would carry you past it, call — that conversation costs nothing.
What does TAGStone charge?
Our standard fee starts at 1.00% on the first $1,000,000 and declines in tiers as assets grow, to 0.40% on assets above $25,000,000. Because the rate is tiered, the blended cost falls as the relationship grows — roughly 0.78% at $6 million, 0.65% at $10 million, and 0.51% at $25 million. There is a $10,000 annual minimum.
What services does TAGStone provide?
TAGStone provides integrated wealth management: investment management, retirement and cash-flow planning, tax-aware portfolio construction, charitable giving strategy, and coordination with your estate plan. Clients receive both ongoing portfolio management and continuous planning as one engagement rather than as separate services. We do not provide legal or tax advice, and we work alongside your attorney and CPA.
Where are client assets held?
Client assets are held at an independent, third-party custodian — primarily Charles Schwab — not at TAGStone. You open the accounts in your own name, you receive statements directly from the custodian, and you can see your holdings at any time. TAGStone never takes possession of your money; we are authorized to manage the accounts, not to hold them.
How do you work with my attorney and CPA?
Directly and routinely. Much of our work touches estate documents, trust structures, and tax returns, so we coordinate with the professionals who prepare them rather than working around them. We will join meetings, share projections, and make sure the portfolio reflects what the estate plan actually says. If you do not have an attorney or CPA, we can introduce you to several.
How do you invest client portfolios?
TAGStone builds globally diversified portfolios using institutional-class funds and strategies with low expense ratios, designed around each client's goals, time horizon, and tax situation rather than around market forecasts. We use academic research rather than forecasting, invest for the long term, and do not attempt to time the market. We rebalance deliberately, pay attention to tax location and cost basis, and document the reasoning.
How do you manage taxes in a portfolio?
Tax management runs through the whole portfolio, not just the year-end trades. We place assets deliberately across taxable, tax-deferred, and Roth accounts, favor low-turnover institutional funds and ETFs, select tax lots with cost basis in mind, and harvest losses where the trade is worth making — then carry those losses forward against future gains.
We coordinate with your CPA before acting on anything with a tax consequence. We do not provide tax advice.
Do you use SMAs, direct indexing, or private market investments?
Yes. Most portfolios are built with institutional funds and ETFs, but we also use separately managed accounts — including direct indexing, which holds the individual securities of an index in your own account so that gains and losses can be managed at the position level.
For qualified clients, we also provide access to private market investments. Private market strategies are available only to investors who meet the applicable eligibility standards, are illiquid, and are not suitable for every portfolio.
How often will we meet, and what will I receive?
Established clients typically meet once a year for a full review, with two to three phone or video check-ins in between. We also meet whenever something changes — a liquidity event, a death in the family, a business sale, a new trust — and Reid reaches out directly during periods of significant market volatility rather than waiting for the next scheduled meeting.
Between meetings you receive quarterly performance reporting, custodian statements, and written commentary. You can reach Reid directly by phone or video; there is no service tier and no call center.
Do you work with trusts, estates, and charitable entities?
Yes, and it is a significant part of our practice. TAGStone manages assets for revocable and irrevocable trusts, estates in administration, charitable remainder trusts, donor-advised funds, private foundations, and endowments. We work regularly with corporate and individual trustees and are accustomed to the reporting, distribution, and fiduciary-accounting requirements those accounts carry.
How do I get started?
Start with an introductory call. The first conversation is a conversation, not a pitch — we talk about what you are trying to accomplish and whether TAGStone is the right fit. If it is, we review your current holdings, tax situation, and estate documents before recommending anything. You can schedule a call directly from this website.
See how this approach applies to you.
A short, no-obligation conversation is the best way to understand how our process fits your goals.
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